Ispat-Sidbec : Entering North America

            




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The Road Ahead

Despite its good performance under the new management, there was some amount of skepticism regarding whether Sidbec’s profitability run would continue.

Mittal had managed to turn the firm around without laying off employees or changing the unit’s existing management.

New Steel had chosen Mittal as the “steel maker of the year” in 1996. Having successfully turned around Sidbec, analysts wondered what Mittal’s next move would be.

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Exhibit 1

Mittal Steel

Exhibit 2

Global steel companies (market capitlisation)

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